Our Story

I started this company because, as an HSP and empath, I’ve spent my whole life feeling everything a little *too* much. If you're a deep feeler, overthinker, or creative genius, you probably know the struggle—where every emotion hits like a freight train, every thought spirals into a full-on analysis session, and overstimulation is basically a constant state. 

It’s like the world’s noise and chaos are always cranked up to eleven, but here’s the thing: that sensitivity, that overthinking, that "why does everything feel SO much"—it’s what makes us uniquely brilliant.

We don’t do small talk or surface-level stuff—only the real, the deep, and the authentic. So, I created this brand as a space for people who are wired differently—HSPs, empaths, ADHDers, and anyone who feels a little too deeply, thinks a little too big, or gets overwhelmed by the world around them—to share light-hearted moments and embrace the chaos. Let’s celebrate the beauty in our “too muchness” and rock it with some epic t-shirts.